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Deep Dive: Melissa Proctor on creating opportunities

Melissa Proctor returns on this deep dive to talk about the role of a chief marketing officer for the NBA. She talks about how she built a one-of-a-kind experience in the State Farm arena, how the stadium became a community asset, and the barriers she is breaking for women in the NBA.

About the Host

Tanya Sam

Tech savvy businesswoman Tanya Sam is the Director of Partnerships at TechSquare Labs, a technology startup hub and venture capital fund. Since 2016, TechSquare Labs has invested in over 30 companies and those companies have raised over $300 million dollars in venture capital and generated over $100 million dollars in revenue.

She is passionate about creating pathways to bring more women and minorities into business and technology.

Learn more about Tanya.