Melissa Proctor returns on this deep dive to talk about the role of a chief marketing officer for the NBA. She talks about how she built a one-of-a-kind experience in the State Farm arena, how the stadium became a community asset, and the barriers she is breaking for women in the NBA.
Guest: Melissa Proctor
Time: 19 mins
Here are the rest of this week’s podcasts:
Tech savvy businesswoman Tanya Sam is the Director of Partnerships at TechSquare Labs, a technology startup hub and venture capital fund. Since 2016, TechSquare Labs has invested in over 30 companies and those companies have raised over $300 million dollars in venture capital and generated over $100 million dollars in revenue.
She is passionate about creating pathways to bring more women and minorities into business and technology.