Melissa Proctor on marketing yourself

Melissa Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks and State Farm Arena. She oversees the day-to-day marketing of the team brands, including marketing strategy, marketing operations, social media, promotions, and Hawks Studios.

In this episode, Melissa talks about her first job in the NBA, the brands she helped rebrand, and how her creativity has been her driving force to success.

About the Host

Tanya Sam

Tech savvy businesswoman Tanya Sam is the Director of Partnerships at TechSquare Labs, a technology startup hub and venture capital fund. Since 2016, TechSquare Labs has invested in over 30 companies and those companies have raised over $300 million dollars in venture capital and generated over $100 million dollars in revenue.

She is passionate about creating pathways to bring more women and minorities into business and technology.

Learn more about Tanya.