In this bonus school episode, Ingrid Best returns to share her insight on the rise of black and brown brands after the George Floyd protests. In addition, she advises black and brown entrepreneurs to research the resources and grants that companies are actively creating to support their brands.
Finally, Ingrid drops some much-needed advice on marketing to consumers when you have a budget.
Ingrid is the CEO & Wine Negociant of her namesake wine brand iBest Wines, launching 2022. Prior to her current role, she was the Executive Vice President, Global Head of Marketing of Spirits at Combs Enterprises overseeing the Cîroc Ultra-Premium Vodka and DeLeón Tequila businesses. She has worked at the largest wine & spirits suppliers on the biggest brands including Diageo (Cîroc Ultra-Premium Vodka and DeLeón Tequila), Moët Hennessy (Hennessy and Belvedere), and Bacardi (D’USSE).
Guest: Ingrid Best
Time: 25 min
Listen to all of the episodes from this week:
Tech savvy businesswoman Tanya Sam is the Director of Partnerships at TechSquare Labs, a technology startup hub and venture capital fund. Since 2016, TechSquare Labs has invested in over 30 companies and those companies have raised over $300 million dollars in venture capital and generated over $100 million dollars in revenue.
She is passionate about creating pathways to bring more women and minorities into business and technology.